VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

Uncategorized (3)

2 min read

Driving media efficiencies for Mike’s UK with data-driven creative optimisations

I started working in digital marketing and advertising about 15 years ago, and I remember how times were a bit simpler back then because we mainly...

2 min read

Celebrating Disability Pride Month: Embracing Diversity and Empowering Inclusion

In the month of July, we join together to celebrate Disability Pride Month, a dedicated time to honor and support individuals living with physical...

2 min read

How Marketers Can Use Creative to Lift ROI

The mind-boggling rate of progress in AI – 10X the rate of Moore’s Law – is difficult to wrap my head around as a human and parent, let alone as a...

3 min read

Unlocking Potential: Harnessing Computer Vision for Media Effectiveness in Human and AI-generated Content

By Scott Hannan, VidMob SVP Corporate Development & Partnerships

2 min read

8 Places to Eat in Vegas During CES 2023

There’s no better way to celebrate the new year than with the most influential tech event in the world. With over 100,000+ expected attendees, CES is...

2 min read

5 Amazing Lisbon Attractions to Enjoy During Web Summit

Lisbon is a bright and very sunny city in this period. It’s autumn and he always comes with intense colors. We can say that Lisbon becomes an...