VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

Uncategorized (2)

2 min read

What does the innovation award and partnership with LVMH Group mean to us

Earlier this year in June, VidMob won the prestigious LVMH Innovation Award for the Image & Media for Brand Desirability category, which was...

2 min read

Headed to Advertising Week New York with Kenvue: Q+A on Data-Driven Creative

As we ramp up for Advertising Week New York, we sat down with our two fireside chat speakers, esteemed client, Ander Lopez Ochoa, EMEA Head of...

3 min read

Unlocking the Recipe for Marketing Success: How the Kellogg Company Leverages Creative Effectiveness to Raise ROI

In today’s ever-evolving landscape of digital marketing, understanding what drives successful campaigns has become increasingly complex. This is...

3 min read

Redefine Your ROI: Measure Creative Effectiveness

Anyone can throw a ton of money at a campaign and make conversions in the process, but knowing how to efficiently devote your most crucial resources...

2 min read

VidMob Gives x CDC Foundation: Amplifying Immunization Awareness

As we commemorate Immunization Awareness Month this August, we are reminded of the vital role that vaccination plays in protecting public health....

2 min read

5 Tips for Choosing the Perfect Creative Effectiveness Platform to Boost ROI

5 Considerations when identifying the right AI-driven Creative Effectiveness tools: