2 min read
Headed to Advertising Week New York with Kenvue: Q+A on Data-Driven Creative
As we ramp up for Advertising Week New York, we sat down with our two fireside chat speakers, esteemed client, Ander Lopez Ochoa, EMEA Head of...
Uncategorized (2)
3 min read
Unlocking the Recipe for Marketing Success: How the Kellogg Company Leverages Creative Effectiveness to Raise ROI
In today’s ever-evolving landscape of digital marketing, understanding what drives successful campaigns has become increasingly complex. This is...
3 min read
Redefine Your ROI: Measure Creative Effectiveness
Anyone can throw a ton of money at a campaign and make conversions in the process, but knowing how to efficiently devote your most crucial resources...
2 min read
VidMob Gives x CDC Foundation: Amplifying Immunization Awareness
As we commemorate Immunization Awareness Month this August, we are reminded of the vital role that vaccination plays in protecting public health....
2 min read
5 Tips for Choosing the Perfect Creative Effectiveness Platform to Boost ROI
5 Considerations when identifying the right AI-driven Creative Effectiveness tools:
2 min read
Driving media efficiencies for Mike’s UK with data-driven creative optimisations
I started working in digital marketing and advertising about 15 years ago, and I remember how times were a bit simpler back then because we mainly...
2 min read
Celebrating Disability Pride Month: Embracing Diversity and Empowering Inclusion
In the month of July, we join together to celebrate Disability Pride Month, a dedicated time to honor and support individuals living with physical...
2 min read
How Marketers Can Use Creative to Lift ROI
The mind-boggling rate of progress in AI – 10X the rate of Moore’s Law – is difficult to wrap my head around as a human and parent, let alone as a...
2 min read
Insights from the Meta Performance Marketing Summit: Why Creative Matters in 2023
VidMob recently had the opportunity to attend Meta’s Performance Marketing Summit in San Francisco, where we gained valuable insights from thought...
3 min read
What Happened at Cannes: AI, Creative Effectiveness, & The Work That Won
I’m wrapping up the week at Cannes Lions International Festival of Creativity. This week was a wonderful clash of things that are parts of this...
