VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

From our CEO (4)

3 min read

Milton’s Mistake and the Return to Stakeholder-Driven Business

Long before Standard Oil and long before there were trusts for Teddy Roosevelt to bust, companies were community affairs. For the most part, they...

5 min read

Cannes Lions 2019: Our Takeaways

Sitting on the plane on the way home from Cannes is always the best time to reflect on the event on a holistic basis. While you’re there, everything...

5 min read

The Big Short(form)

Looking back at big historical events, they often look painfully obvious when viewed through the lens of modern narrative. In 1913, as the web of...

5 min read

Flip the Script

Mandatory Credit: Photo by AWEurope/REX/Shutterstock (10157118m) Alex Collmer (Founder and CEO, VidMob) and Julien Decot (Director of Platform...

4 min read

Evolving Creativity for the Better

As is almost always the case with new companies, VidMob began with the kernel of a big insight. But the vision surrounding that insight was wrong in...

9 min read

What We Learned From Our Week in Cannes

In the midst of a never-ending wave of press releases, analyst reports, and industry coverage, it’s easy to forget that corporations are made up of...