4 min read
Tech + Human Systems
There is a common misconception that technologies which require human involvement are necessarily less valuable than their more automated peer set....
From our CEO (3)
5 min read
What Comes After the Protests?
Every Monday morning at VidMob, the entire company gets together for our weekly all-hands. It’s an opportunity for anyone in the business to sign-up...
4 min read
Uncertain Times: Values as a North Star
Perhaps the most useful thing about a system of values is that in times of great uncertainty, you have something to help guide decision-making when...
5 min read
What Archimedes Can Teach Us About Marketing Transformation
Archimedes once famously proclaimed, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” It’s safe to say...
2 min read
It’s Time to Redefine ‘Optimization’
For years, the term ‘optimization’ has had a very specific meaning in the advertising world. Everyone knows it. Optimization means making changes to...
5 min read
Better, Faster, Cheaper. Sure, But How?
We all agree better, faster, cheaper is an attractive proposition. But this is one of those things that’s really easy to say and very hard to do.