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Human Creativity: The Next Dimension
VIDMOB PARTNERS WITH AMAZON TO TAP THE POWER OF MACHINE LEARNING FOR CONTENT CREATION, OPTIMIZATION, AND DISCOVERY This is the start of a new chapter...
1 min read
Creative Counts…The Most. Here Are the Numbers to Prove It.
In the early days of digital, when online advertising was just beginning, the sentiment that “none of this stuff works anyway” was fairly pervasive....
1 min read
Using AI+ Data to Drive Better Creative
In the past, to understand what drives creative performance, there’s traditionally been two ways to break down a creative execution into its...
4 min read
An Operating System for the In-House Movement
Earlier I wrote about the tension between the Old Agency model and the emerging New Agency model. New agencies have smartly recognized that their...
4 min read
Sir Martin Eyes a Comeback
Ever the overachiever, Adweek reported that Sir Martin Sorrell is eyeing a comeback. In roughly the same amount of time it takes to set up a service...
1 min read
VidMob Named a Twitter Official Partner!
While Twitter may have started out as a place to send a quick, 140-character soundbite, it has since evolved into a real-time communication...