VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

4 min read

A Future With Less Data

The “golden age” of unlimited digital & social platform data is over. After a decade-and-a-half in the mobile, digital, and social revolution, the...

4 min read

Stop Throwing It Over the Wall: Using Design Thinking as an Engine for Growth

Even though there’s plenty of evidence behind the positive influence of design thinking on business growth, I’ve frequently encountered brands where...

1 min read

4 Creative Considerations for Non-Profit Organizations

At the core of VidMob is the desire to uplift non-profit organizations by arming them with access to VidMob Creative Studio platform and our expert...

3 min read

Are You Primed for the Holidays?

Through 2019, Black Friday and Cyber Monday have been touted as make-it-or-break-it days for brands in the retail space. If companies didn’t...

2 min read

Social Media & Consumer Behavior: Why Organic Matters More Than Ever

Social media — both organic and paid — is arguably one of the most important marketing tools for consumer goods. No other platform enables marketers...

3 min read

Why Organic Social Media Optimization is Just as Crucial as Paid Media Optimization

There’s no arguing that social media has become a huge part of modern day life on the internet. It is estimated that, globally, 3.6 million people...