Creative Effectiveness: Kellogg’s Recipe for ROI
Watch the webinar, "Creative Effectiveness: Kellogg's Recipe for ROI," featuring:Vicky Smith, Director of Client Partnerships at VidmobNicole Vinson,...
1 min read
Jackie Paulus : Aug 28, 2023 5:45:00 AM
Vidmob's guide, Reviving ROI: Why Measuring Creative Effectiveness is Key, explores how creative quality directly influences ROI, with data revealing that nearly half of advertising success is driven by creative. The guide explains creative effectiveness, why it matters, and how Vidmob's Creative Scoring tool empowers brands to evaluate and optimize their creative to align with platform best practices. Readers learn how to assess their creative readiness, set measurement systems, and utilize data-driven insights to boost their ad performance.
This guide also addresses challenges in measuring creative, offering practical steps for marketers to implement and justify a creative effectiveness budget. Highlighting metrics, creative consistency, and AI-powered insights, it demonstrates how Vidmob's platform can help unify creative teams and increase ROI by connecting ad quality with business impact. Ideal for brands looking to enhance campaign effectiveness, this resource equips marketers with strategies to drive growth through optimized, data-informed creative.
Watch the webinar, "Creative Effectiveness: Kellogg's Recipe for ROI," featuring:Vicky Smith, Director of Client Partnerships at VidmobNicole Vinson,...
Download "Vidmob's 2024 Creative Trends Report with LinkedIn." Vidmob's Creative Trends 2024 Report with LinkedIn offers a comprehensive analysis of...