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Vidmob's 2024 Creative Trends Report with LinkedIn

Jackie Paulus : Nov 26, 2024 1:52:38 PM

Creative Insights Creative Data Creative Scoring AI LinkedIn B2B

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Download "Vidmob's 2024 Creative Trends Report with LinkedIn."

Vidmob's Creative Trends 2024 Report with LinkedIn offers a comprehensive analysis of what drives engagement and performance for B2B marketers on LinkedIn. As the platform continues to prioritize video—delivering 3X engagement and leading in post shares—this report provides actionable insights to help brands resonate with LinkedIn’s professional audience.

As a LinkedIn Marketing Partner since 2018, Vidmob has collaborated with hundreds of advertisers to create impactful video and static content. This latest report analyzes 13.6K creative assets across a diverse range of global B2B clients, uncovering the trends that are shaping success on LinkedIn.

Three Key Trends for B2B Success on LinkedIn:

Humanizing AI: Messaging that focuses on the tangible, human benefits of AI outperforms generic or technical approaches, building trust and driving meaningful engagement.
Emotional Authenticity: Relatable storytelling with genuine human emotions consistently delivers stronger performance compared to polished corporate messaging.
Bold Design Choices: Creative assets featuring vibrant, high-contrast colors stand out in LinkedIn’s blue-dominated feed, increasing engagement and completion rates.

The report also includes actionable recommendations for translating these insights into high-performing campaigns. By focusing on human-centered AI messaging, authentic emotional storytelling, and bold, attention-grabbing designs, brands can enhance their advertising strategies and drive measurable results.

The findings from the Creative Trends 2024 Report with LinkedIn offer a roadmap for creating impactful LinkedIn campaigns that stand out in the crowded B2B space while delivering measurable business impact.