Transforming Creativity into Measurable Business Impact

The case study, "Transforming Creativity into Measurable Business Impact," details how Objective Platform used Vidmob's creative data in their Marketing Mix Modeling (MMM) for a global CPG advertiser and proved that high-quality creatives deliver measurable business results. (Like Meta brand KPIs by 20% and conversions by 12%!)

In the case study you'll learn:
Creative quality has long been overlooked in marketing measurement—until now.
✅ How Objective Platform used AI-driven creative data to improve the Marketing Mix Modeling.
✅ Specifically how creative quality affects performance—and the difference of impact across platforms.
✅ Key insights for maximizing ROI with smarter creative decisions.

Fill out the form to see the impact of creative quality on performance.