2026 Creative Data Predictions: AI, Creative Intelligence and Beyond

AI is changing how content is made, optimized, and delivered. The brands that win will treat creativity as both art and algorithm — measurable, adaptive, and endlessly innovative.

We brought together leading voices from across the industry — including experts from Google, Meta, Marketecture, and Objective Platform — to share what will define the year ahead.

Their perspectives converge on a single truth: creative data is becoming the most powerful advantage for marketers in 2026.