Transforming Creativity into Measurable Business Impact
The case study, "Transforming Creativity into Measurable Business Impact," details how Objective Platform used Vidmob's creative data in their...
Marketers are under pressure to drive growth, ROI, and AI-powered innovation. Creative has long remained subjective—making it hard to measure a campaign’s success or predict its performance. Until now.
How can you predict creative performance before a campaign even launches? In partnership with Kellanova and MMA, we sought to answer that question. Our study revealed:
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83% predictive accuracy for 3s VTR performance
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2.16X improvement in 3s VTR when Kellanova guidelines were followed
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Up to 11% increase in ROI when assets followed established guidelines
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Time to analyze creative decisions and develop insights decreased by 10X
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Predictive Creative Scoring Leads to Real Ecommerce Outcomes
Kroger, Vidmob, and MMA Global analyzed 1,934 creative assets across a full year of live campaigns to answer a question every retail marketer...
Intelligent Creative Spotlight Laura Troy: Marriott Resorts International
Watch the Intelligent Creative Spotlight video series to learn how the world’s most innovative marketers are using AI to drive creative effectiveness.