LinkedIn Creative Trends (Industry Agnostic)

Download "LinkedIn Creative Cheat Sheet for Industry-Agnostic Trends." 

Write-Up: Vidmob’s "LinkedIn Cheat Sheet for Industry-Agnostic Trends" provides an in-depth look at universal strategies for effective video ads on LinkedIn. Drawing from 16.7K ads and 804 million impressions worldwide, the study highlights the impact of incorporating brand logos in the first two seconds, using data-driven messaging, and creating high-contrast visuals to boost engagement. For awareness campaigns, shorter videos with clear, high-impact CTAs and emotionally engaging storytelling resonate well with audiences, increasing view-through rates significantly.

Additionally, the report underscores the importance of human presence and relatable storylines to enhance brand connection. Mid-funnel strategies that use localized visuals and subtle brand placement create familiarity and trust. The findings offer valuable insights for brands across industries, showing how video ads can effectively drive conversions on LinkedIn by combining visual appeal, timely CTAs, and authentic messaging.