TechDogs: AI & First-Party Data Are Shaping The Future Of Creative

Published:  February 3, 2025

Read the full article on TechDogs: https://www.techdogs.com/inspire/discover-dialogues/why-ai-and-first-party-data-are-shaping-the-future-of-creative-marketing

TechDogs interviews Vidmob Founder and CEO, Alex Collmber to discuss how AI and first-party data are redefining the future of creative marketing, empowering brands to deliver more personalized, data-driven experiences at scale.

In a landscape where privacy regulations limit third-party data, marketers are turning to AI-powered insights to maximize creative effectiveness while maintaining compliance. By leveraging first-party data, brands can fine-tune messaging, enhance audience engagement, and measure creative impact with greater precision. AI further accelerates this shift by automating analysis, generating real-time creative recommendations, and optimizing content based on performance trends. The result? Smarter, more efficient marketing that aligns with audience needs and business objectives.