Social Media Today: New Study Outlines Key Snapchat Ads Best Practices

Published May 9, 2022
Go to Social Media Today's article: New Study Outlines Key Snapchat Ads Best Practices. 

In Social Media Today's article, New Study Outlines Key Snapchat Ads Best Practices, the piece summarizes VidMob's analysis of over 14,000 Snapchat ad campaigns across multiple industries. Key insights include the effectiveness of high-contrast imagery, minimal text usage, and celebrity involvement, which have proven successful in boosting engagement and swipe-up rates on Snapchat.

The article also details how brands can apply these findings to create more engaging and effective ads, tailoring visual and textual elements to resonate with Snapchat's audience.