SME Today: How SMBs Can Make Creative Data Their Digital Advertising Superpower

Published April 14, 2022
Go to SME Today's article: How SMBs Can Make Creative Data Their Digital Advertising Superpower. 

In SME Today's article, How SMBs Can Make Creative Data Their Digital Advertising Superpower, the piece explores how small and medium-sized businesses (SMBs) are leveraging creative data to strengthen their digital marketing. The article emphasizes that insights from ad performance, such as engagement with images and videos, help SMBs refine their campaigns to boost engagement and conversions.

The article also details the growing reliance on first-party data and creative intelligence as third-party cookies phase out, allowing SMBs to optimize their advertising efforts for a more personalized approach.