MediaShotz: GDPR four years on: What’s it changed and where next for adland?

Published May 25, 2022
Go to MediaShotz's article: GDPR four years on: What’s it changed and where next for adland?. 

In MediaShotz's article, GDPR four years on: What’s it changed and where next for adland?, the piece examines the impact of the General Data Protection Regulation (GDPR) on the advertising industry since its implementation. It discusses how GDPR has heightened consumer awareness regarding data privacy and compelled advertisers to adopt more transparent data practices.

The article also details the challenges faced by the ad industry in balancing personalized advertising with compliance, highlighting the shift towards first-party data strategies and the development of privacy-centric technologies.