MarTech Series: Brands Expand Use of Creative for Campaign Performance According to VidMob Study

Published April 28, 2022
Go to MarTech Series's article: Brands Expand Use of Creative for Campaign Performance According to VidMob Study. 

In MarTech Series's article, Brands Expand Use of Creative for Campaign Performance According to VidMob Study, the piece discusses findings from VidMob's research indicating a significant increase in brands' utilization of creative assets to enhance campaign performance. Key statistics include a 59% rise in the average number of creative outputs per project and a 156% increase in the average number of platforms connected per brand. This trend reflects a strategic shift towards data-informed creative development to optimize digital advertising effectiveness.

The article also details how brands are leveraging VidMob's Intelligent Creative platform to unify creative and data, enabling more targeted and efficient marketing strategies.