AWS Machine Learning Blog: How Vidmob is using generative AI to transform its creative data landscape

Amazon Web Services : Sep 6, 2024 7:15:00 AM

Creative Insights Creative Data
AWS Machine Learning Blog: How Vidmob is using generative AI to transform its creative data landscape

Published September 6, 2024
Go to AWS' article: How VidMob Is Using Generative AI to Transform Its Creative Data Landscape

Synopsis:
In "How VidMob Is Using Generative AI to Transform Its Creative Data Landscape," AWS details VidMob's collaboration (led by Vidmob CTPO Mickey Alon) with the AWS Generative AI Innovation Center to enhance marketing strategies. By utilizing Amazon Bedrock, VidMob enables natural language analysis of performance data across platforms like TikTok, Meta, and Pinterest. This integration allows for the generation of contextual research, including value propositions and brand identities, leading to more personalized content and optimized ad targeting. The partnership exemplifies the potential of generative AI in providing scalable, meaningful insights within the creative data sector.
Vidmob launches “The Aperture” to decode creative and its measurable impact

Vidmob launches “The Aperture” to decode creative and its measurable impact

Media Shotz : Jun 16, 2025 2:14:23 PM

Vidmob.com debuts The Aperture: a framework for decoding creative choices into measurable data to boost marketing campaign performance.

Creative Insights Creative Data
Read More
Q&A with Rob Rakowitz, Head of Marketing at Vidmob

Q&A with Rob Rakowitz, Head of Marketing at Vidmob

Advertising Week : May 20, 2025 1:00:00 PM

We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why...

Creative Insights Creative Data
Read More
Journal du Net: Vous ne pouvez pas dépenser plus que la concurrence ? Il est temps d’être créatif

Journal du Net: Vous ne pouvez pas dépenser plus que la concurrence ? Il est temps d’être créatif

Journal du Net : Dec 20, 2022 7:15:00 AM

Published December 20, 2022Go to Journal du Net's article: Vous ne pouvez pas dépenser plus que la concurrence ? Il est temps d’être créatif.

Creative Insights Creative Data
Read More