Adweek: Vidmob Releases GenAI Plugin for Adobe Premiere Pro and Adobe Illustrator

Vidmob, the leading creative data platform, has launched its Creative Data Plugin for Adobe Premiere Pro and Adobe Illustrator, bringing real-time creative insights directly into the editing workflow. Building on Vidmob’s ongoing partnership with Adobe—an early investor—the plugin follows the successful launch of its Adobe After Effects integration, further expanding access to AI-powered creative data. Editors can now seamlessly analyze creative elements aligned with brand creative guidelines (like messaging, images, and color), score assets against best practices, and generate data-informed content with Adobe Firefly, all without leaving their editing environment. This integration eliminates guesswork, streamlines revisions, and ensures every creative decision aligns with audience preferences, brand guidelines, and platform standards, maximizing efficiency and campaign impact.

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