Predictive Creative Scoring Leads to Real Ecommerce Outcomes
Kroger, Vidmob, and MMA Global analyzed 1,934 creative assets across a full year of live campaigns to answer a question every retail marketer is...
Kellanova Unlocks Predictive Impact Scores
Marketers are under pressure to drive growth, ROI, and AI-powered innovation. Creative has long remained subjective—making it hard to measure a...
Transforming Creativity into Measurable Business Impact
The case study, "Transforming Creativity into Measurable Business Impact," details how Objective Platform used Vidmob's creative data in their...
How Neon dramatically improved its cost of acquisition on TikTok
First published on the TikTok Brazil website
How Corona Uses Data to Stay Creative and Boost VTRs
What do you get when you have an inspirational brand that combines creativity, entertainment and data? Exceptional performance results that won the...
Intelligent Creative Spotlight Laura Troy: Marriott Resorts International
Watch the Intelligent Creative Spotlight video series to learn how the world’s most innovative marketers are using AI to drive creative...