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Kroger, Vidmob, and MMA Global analyzed 1,934 creative assets across a full year of live campaigns to answer a question every retail marketer is asking: can AI predict which ad creative will actually drive conversions? The data says yes 81% of the time.
Marketers are under pressure to drive ROAS and sales lift, but creative has long remained the most subjective part of the equation; hard to measure, harder to predict. Most teams have already optimized their media targeting. Creative is what's left on the table.
How can you predict which creative will convert before a campaign even launches? In partnership with Kroger and MMA Global, we set out to answer that question.
WHAT THE DATA SHOWED
81%
Predictive accuracy for ecommerce conversion performance across Meta and DV360.
4X
Improvement in conversion rate when Kroger's data-backed creative guidelines were followed.
70%
Up to 70% lower cost per conversion for assets that followed established guidelines.
2.2X
More conversions from the same media spend, just by reallocating budget toward high-scoring creative.
READY WHEN YOU ARE