1 min read
How Mature Is Your Creative Intelligence Strategy?
Creative intelligence is everywhere. Using it consistently is another story. Winterberry Group surveyed 200 brand marketers across the US and UK to...
Creative Measurement
3 min read
Know Which Designs Will Perform Before the Ad Goes Live
Kroger, Vidmob, and MMA Global took a year of Kroger's live ads, 1,934 of them across Meta and DV360, and looked for what the ads that converted had...
4 min read
Half of Your Ad Budget Could Be Behind Low-Converting Creative. Here's How One Brand Found Out
Most marketing teams have squeezed all the efficiencies they can out of media, harnessing the ability to target and optimize for channel-specific...
4 min read
How Creative Data Insights Help Marketing Teams Make Better Decisions in 2027
For marketing teams, creative still lives largely as files, whether that’s videos, images, copy variations, creator content, or campaign assets. That...
5 min read
Why Creative Effectiveness Measurement Matters More in 2027
Creative scale is becoming easier to achieve. The harder capability is learning from it fast enough. AI is making it faster to generate, adapt, and...
4 min read
The Creative Testing Playbook: A Framework for Diagnosing and Scaling What Works
Most creative teams are already testing. The challenge is turning each test into guidance that compounds, diagnoses underperformance, and scales...