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Generative AI

2026 Creative Data Predictions: AI, Creative Intelligence and Beyond

AI is changing how content is made, optimized, and delivered. The brands that win will treat creativity as both art and algorithm — measurable,...

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Kellanova Unlocks Predictive Impact Scores

Marketers are under pressure to drive growth, ROI, and AI-powered innovation. Creative has long remained subjective—making it hard to measure a...

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Blue MMM case study graphic

Transforming Creativity into Measurable Business Impact

The case study, "Transforming Creativity into Measurable Business Impact," details how Objective Platform used Vidmob's creative data in their...

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