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Generative AI

Creative Intelligence is Reshaping Advertising Effectiveness

Vidmob: Jan 26, 2026 4:20:02 PM

In a rapidly evolving landscape where AI and data redefine what’s possible, creative performance is no longer a “nice-to-have." It’s a strategic...

Creative Data AI AdTech Generative AI Research
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2026 Creative Data Predictions: AI, Creative Intelligence and Beyond

Vidmob: Dec 10, 2025 6:39:36 AM

AI is changing how content is made, optimized, and delivered. The brands that win will treat creativity as both art and algorithm — measurable,...

Creative Insights Creative Data Generative AI
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Kellanova Unlocks Predictive Impact Scores

Vidmob: Aug 19, 2025 10:50:52 AM

Marketers are under pressure to drive growth, ROI, and AI-powered innovation. Creative has long remained subjective—making it hard to measure a...

Creative Data Generative AI Predictive Scores Case Study
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Blue MMM case study graphic

Transforming Creativity into Measurable Business Impact

Vidmob: Mar 17, 2025 8:38:30 AM

The case study, "Transforming Creativity into Measurable Business Impact," details how Objective Platform used Vidmob's creative data in their...

Creative Data Generative AI MMM Creative Quality Objective Platform
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