Creative insights & best practices for luxury video content on LinkedIn

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Creative insights & best practices
for luxury video content on LinkedIn

Vidmob’s "LinkedIn Cheat Sheet for Luxury Brands" delves into the creative strategies that drive engagement in luxury video ads on LinkedIn, based on an analysis of 2.3K ads and over 120 million impressions globally. The study reveals that showing luxury products upfront, rather than pairing them with talent initially, leads to significantly higher engagement. By using cool, calming colors and designing ads for both sound-on and sound-off experiences, luxury brands can create a sense of timelessness and trust, essential for resonating with high-end audiences.

Furthermore, Vidmob’s analysis highlights the power of storytelling in luxury advertising. Integrating narrative elements, such as showcasing the intricate craftsmanship behind each product, and adopting a slower pacing with well-timed scene transitions, can captivate viewers and build anticipation. This approach, combined with subtle logo placements and visually rich details, provides luxury brands with a blueprint for creating ads that deeply connect with viewers, driving both awareness and conversions.