LinkedIn Creative Cheat Sheet for Financial Services

Download Vidmob’s "LinkedIn Cheat Sheet for Financial Services"

Vidmob’s "LinkedIn Cheat Sheet for Financial Services" uncovers powerful creative strategies to drive engagement on LinkedIn through video ads. Analyzing 1.9K ads and 83.6 million impressions from North America and EMEA, the report reveals that the most effective ads incorporate branding within the first two seconds, leverage shorter 15-second videos, and emphasize human presence to enhance engagement. For awareness and consideration, using familiar financial imagery, like credit cards or office settings, helps audiences connect with the brand's identity, while clear, timely CTAs boost conversions.

The insights go further, suggesting a full-funnel approach that integrates consistent branding and human-centric storytelling throughout. For bottom-funnel conversions, focusing on core messages that highlight the brand’s value and credibility proves to be most impactful. By incorporating industry-relevant language, such as terms like "business" and "capital," and showcasing financial expertise, marketers can craft ads that resonate deeply and drive measurable outcomes at every stage.