Published January 3, 2023
Go to Performance Marketing World's article: Tech Stack Massacre, Programmatic Posters, and 18 Marketing Predictions for 2023.
In Performance Marketing World's article, Tech Stack Massacre, Programmatic Posters, and 18 Marketing Predictions for 2023, the piece presents key trends and predictions for the marketing industry in 2023, covering topics like tech stack optimization, the rise of programmatic out-of-home advertising, and AI-driven personalization. It emphasizes the need for marketers to streamline their tech stacks and adopt programmatic strategies, highlighting the potential of these shifts to enhance efficiency and engagement.
The article also provides insights on evolving practices, helping marketers prepare for the technological and strategic changes anticipated in the year ahead. By focusing on these predictions, brands can stay competitive and leverage new opportunities in the digital marketing landscape.