VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

Life at VidMob (2)

4 min read

It’s What’s in the Details

Many years ago, the New York School of Visual Arts welcome letter asked, “What are your references? Where do you look for inspiration?” This was the...

1 min read

My Time at VidMob

A good friend and colleague of mine, Rob, once said running a successful business is the combination of people, strategy and operations. Not news to...

1 min read

Three Months In and Leading a Diversity Workshop

It was my first week at VidMob. Between the highly educational and exciting onboarding sessions, I heard about an internal group called ACTION...

1 min read

Reflecting on Black History Month

Black History Month happens every year, but this year feels particularly different. It’s been a trying time for various different reasons and has put...

4 min read

What I Love Most About My VidMob Role

In March of 2021, I, along with many at our company and others around the world, faced a situation I could never have imagined. In addition to...

3 min read

In Conversation with Yashvi Gattani: One ‘Rising Star’ to the Next

VentureBeat’s annual Women in AI Leadership Awards celebrate the female trailblazers in the field of Artificial Intelligence. This year, VidMob is...