3 min read
Avoid Going Dark on Advertising Channels
It’s hard to know what the world is going to look like in October, let alone in 2021 or 2025. Looking at the halfway point of 2020 can be...
Creative Insights (12)
3 min read
Defining a “Renaissance”: The Rise of the Intelligent Creative Movement
This year, VidMob took part in the 2021 Cannes International Festival of Creativity, which was hosted virtually. To introduce viewers to VidMob, we...
2 min read
The Importance of Creative Scoring in a Global, Digital World
Creative scoring is the practice of ensuring consistent and compliant branding and best practices in an effort to improve customer experience and...
4 min read
Setting The VidMob Beauty Pod Up for Future Success
During the first two weeks of my internship, I went through numerous onboarding training sessions that prepared me for everything from running...
3 min read
The VidMob Gives Impact Score
How well is VidMob Gives living up to its ambitious goals to create meaningful impact? That is the question that Justin Mon and I set out to answer...
3 min read
With Signal Loss Now a Reality, Creative Is Key
In this series exploring key concepts in The Essential Guide to Signal Loss for Digital Marketers, we’ve seen how global privacy regulation and...