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Andy Marrs

Unlocking Creative Impact in Marketing Mix Models

Andy Marrs: Oct 27, 2025 1:51:02 PM

Marketers are navigating a new era of accountability—where every dollar, decision, and data point is under the microscope. Traditional Marketing Mix...

Creative Data Creative Measurement MMM Creative Analytics Case Study
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Atom Finance Improves Creative Performance Using Brand-Specific Insights

Atom Finance Improves Creative Performance Using Brand-Specific Insights

Leading Dental Hygiene Brand Boosts YouTube Results by Over 30%

Leading Dental Hygiene Brand Boosts YouTube Results by Over 30%

Tips for TikTok: Actionable Creative Insights for your Next Campaign

Tips for TikTok: Actionable Creative Insights for your Next Campaign

Creative Intelligence unlocks performance for Symphony Agency and Easy Auto Savings on TikTok

Creative Intelligence unlocks performance for Symphony Agency and Easy Auto Savings on TikTok

How Diversity Drives Creativity

How Diversity Drives Creativity

Facebook Luxury Perspectives

Facebook Luxury Perspectives

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Four Creative Considerations: eCommerce Holiday Ads

SkyMax Increases Lead Rate 3.5x with Data-Driven Creative

SkyMax Increases Lead Rate 3.5x with Data-Driven Creative

Effective Creative for Mobile Games and Apps

Effective Creative for Mobile Games and Apps

Data Beats Opinion: How to Use AI to Build Creative Value

Data Beats Opinion: How to Use AI to Build Creative Value

Transform Marketing Operations with Data & Creativity

Transform Marketing Operations with Data & Creativity

Get in the Game: Creative Insights for Gaming Marketers during COVID-19

Get in the Game: Creative Insights for Gaming Marketers during COVID-19

Ameelio uses explainer video to combat criminal injustice

Ameelio uses explainer video to combat criminal injustice

VidMob Drives Innovation From the Big Screen to the Small Screen Using Creative Ad Data

VidMob Drives Innovation From the Big Screen to the Small Screen Using Creative Ad Data

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Toddy Generates 27.9% Lift in 3 Second View Rates with Insights-driven Creative Optimizations

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Static photos come to life in Berkshire fitness challenge

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