Vidmob, The Creative Data Company, today announced a series of strategic initiatives to accelerate its leadership in creative intelligence. These include the appointment of two Ad Tech leaders to its Board of Directors to deepen client focus and further the integration of creative data into the fabric of the advertising ecosystem, the launch of the Creative Data Collaborative, an external innovation and research lab designed to accelerate the impact of creative data on emerging AI infrastructure, and a bi-furcation of executive focus to drive sustained growth across both near-and long-term horizons. Collectively, these steps mark a major step forward in the company’s mission to unlock the full performance potential of advertising creativity.
As a part of this transformation, Alex Collmer will transition from Chief Executive Officer (CEO) to Executive Chairman, dedicating his focus to helping clients, partners and platforms harness creative data–the next major data type transforming marketing–to unlock differentiated results in an AI-driven era. At the center of this effort will be the Creative Data Collaborative, a collection of the leaders across the industry working on building the future of creative performance technology.
To make this transition possible, Mark Mannino, formerly President, is elevating to the role of CEO, bringing a proven track record of scaling businesses and accelerating growth to benefit the many companies depending upon Vidmob today. In addition, Carly Crittenden has been promoted to Chief Revenue Officer (CRO), recognizing her proven leadership in driving customer success and revenue expansion as the former Head of Business Development.
“With AI compute doubling every 3.4 months, the technology landscape is evolving faster than ever. To achieve full potential, any ambitious company has to simultaneously execute in the world of today and the world of tomorrow,” said Alex Collmer, the company’s Founder and Executive Chairman. “Mark is one of the most impressive operators I’ve ever met. With him at the helm, I know the present is in great shape. And I’m excited to turn my attention to working with the people building the connected systems of tomorrow to ensure data and creativity work hand in hand in support of business growth.”
With these initiatives, Vidmob is doubling down on its mission to unlock the power of creative data—the intelligence that connects creativity, performance, and personalization to improve marketing effectiveness. “We’re at an amazing juncture where it’s clear where the future of AI is going, but marketers have real challenges today. Content is exploding, channels and formats are proliferating, risk is growing, and marketers need technology that solves their problems immediately. This model and team position us to help the ecosystem transform in lock-step with the progression of creative data technology, moving towards embedding creative data in each plan, generated asset, bid, and campaign,” said Mark Mannino, CEO of Vidmob.
To bolster its strategic vision for the future, Vidmob has expanded its Board of Directors, welcoming Ari Paparo and Mollie Spilman. With Spilman’s proven success creating new categories and scaling adtech companies and Paparo’s deep expertise in Ad Tech product development and industry analysis, Vidmob significantly deepens its strategic counsel as it scales its platform and partnerships.
“The industry has reached an inflection point where creative, media, production, and measurement can no longer exist in silos. Vidmob is creating the currency that brings these practices together,” said Ari Paparo, Founder and Chairman of Marketecture.
“Vidmob is turning creative intelligence into the definitive engine for measurable performance, and I’m excited to help the team accelerate that impact across the industry,” said Mollie Spilman, Member of Vidmob’s Board of Directors.
These developments follow Vidmob’s recent Digiday Award win for Best Use of AI in Marketing Analytics, for their landmark work with MMA Global and consumer packaged goods leader Kellanova. This recognition solidifies creative data as the key performance lever for marketing and fuels the company’s next phase of growth.