Published June 28, 2023
Go to The Drum's article: Winning Trends from The Drum Awards for Marketing 2023: Transformative Tech.
In The Drum's article, Winning Trends from The Drum Awards for Marketing 2023: Transformative Tech, the piece examines the award-winning campaigns and strategies recognized for their innovative use of technology. It emphasizes trends such as AI-driven personalization, immersive experiences, and data-driven storytelling, highlighting how these approaches have transformed marketing effectiveness.
The article also details specific campaigns that leveraged technology to enhance consumer engagement, providing inspiration for brands looking to incorporate advanced tech in their marketing. By focusing on tech-driven strategies, marketers can achieve higher impact and innovation in their campaigns.