Published August 1, 2022
Go to Performance Marketing World's article: “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry ahead.
In Performance Marketing World's article, “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry ahead, marketing leaders discuss strategies for maintaining budgets amid economic pressures. Emphasizing ROI and business alignment, CMOs are challenged to communicate marketing value to secure funding.
The article highlights diverse strategies to adapt to the evolving landscape, including leveraging data insights, digital transformation, and cross-departmental collaboration, enabling brands to remain resilient and drive growth despite budget constraints.