Published August 25, 2023
Go to Performance Marketing World's article: Tech Tracker: Meta gives SMEs AI power-up; WeChat monetises video channels.
In Performance Marketing World's article, Tech Tracker: Meta gives SMEs AI power-up; WeChat monetises video channels, the piece explores recent technological advancements impacting small and medium-sized enterprises (SMEs). It emphasizes Meta's introduction of AI-driven tools designed to enhance SMEs' advertising capabilities, highlighting how these innovations aim to streamline ad creation and targeting processes.
The article also details WeChat's new monetization strategies for its video channels, helping readers understand how these developments can influence marketing approaches and revenue streams for businesses. By focusing on these technological updates, brands can adapt to evolving digital landscapes and optimize their marketing efforts.