Published September 20, 2022
Go to Performance Marketing World's article: Sustainability, Cookies, and Recession: A Time of Challenge and Change Reflected at DMEXCO.
In Performance Marketing World's article, Sustainability, Cookies, and Recession: A Time of Challenge and Change Reflected at DMEXCO, the piece covers key themes from the DMEXCO conference, focusing on the industry’s response to challenges like sustainability, the phase-out of third-party cookies, and economic uncertainties. It emphasizes the need for innovative solutions in digital marketing, highlighting discussions on data privacy, ethical advertising, and resilience in a recession-driven market.
The article also provides insights from industry experts on adapting to these changes, helping marketers navigate shifts in technology and consumer expectations. By focusing on these topics, DMEXCO reflects the pressing concerns and evolving strategies of the digital marketing landscape.