Published May 18, 2023
Go to ExchangeWire's article: IAB Europe Releases Guide to Attention in Digital Marketing.
In ExchangeWire's article, IAB Europe Releases Guide to Attention in Digital Marketing, the piece discusses IAB Europe’s new guide on measuring and optimizing attention in digital marketing. It emphasizes the importance of attention metrics as an indicator of ad effectiveness, highlighting strategies for capturing and sustaining viewer attention in a crowded digital space.
The article also details practical tips and methodologies from the guide, helping marketers enhance campaign performance through focused attention metrics. By adopting these practices, brands can improve engagement and maximize the impact of their digital ads.