Published December 12, 2022
Go to Econsultancy's article: TV, Short-Termism and Ad Budgets in 2023.
In Econsultancy's article, TV, Short-Termism and Ad Budgets in 2023, the piece explores the challenges and trends in ad spending for 2023, with a focus on the tension between short-term and long-term advertising strategies. It emphasizes the role of television in delivering sustained brand impact versus the pressures on marketers to produce immediate results, highlighting how budget allocations are influenced by economic conditions and ROI expectations.
The article also discusses best practices for balancing short- and long-term investments, helping marketers make strategic decisions for brand growth and resilience. By focusing on budgeting strategies, the piece offers insights into optimizing ad spend amid evolving market demands.