Published May 24, 2022
Go to Digital Information World's article: What's Trending in the World of Snapchat Ads.
In Digital Information World's article, What's Trending in the World of Snapchat Ads, the piece discusses VidMob's analysis of 14,000 Snapchat ad campaigns, revealing strategies for effective marketing. Key insights include the success of high-contrast imagery, minimal text usage, and celebrity involvement, each contributing to higher engagement and swipe-up rates.
The article also details how brands can leverage these findings, suggesting that visually appealing and concise ads resonate more with Snapchat users.