Meg Haley of Vidmob forecasts Cannes Lions 2025 will spotlight AI-driven Ad Tech, merging media and creative while preserving authentic brand storytelling.
“I’m expecting a resurgence of power players on the beach, with a less platform‑centric feel and a larger focus on evolving Ad Tech around AI tools, solutions, and measurement.”
She highlighted the merging of media and creative disciplines, predicting deeper conversations on evolving storytelling and how to balance fast-paced, AI-enabled production with maintaining brand purpose and narrative grounding.
Read the full article here: https://advertisingweek.com/cannes-lions-2025-a-pre-festival-glimpse-into-the-future-of-creativity-ai-and-industry-evolution/