Published May 5, 2022
Go to Benzinga's article: High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries.
In Benzinga's article, High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries, the piece discusses findings from VidMob’s study with Snap Inc., which analyzed over 14,000 ad campaigns. The research showed that high-contrast imagery and minimal text are particularly effective on Snapchat, with consumer packaged goods (CPG) ads experiencing a 175% increase in view rates and 23% more swipe-ups when text was limited.
The article also highlights how these creative strategies can help advertisers on Snapchat maximize engagement and performance across various industries.