ANA: MMM Creative Data Inclusion
Read Gerry D'Angelo's ANA article, "AI Plots Path for Measurement in the Coming Creative Explosion." Creative remains one of the most powerful drivers of advertising effectiveness, yet its impact has...
Gerry D'Angelo is the former Vice President of Global Media at Procter & Gamble, and is now an advisor to a portfolio of companies, including Vidmob and McKinsey & Co. At Procter & Gamble, Gerry oversaw media investment, agency relationships, and partnerships with major platforms like Google, Meta, and Amazon. He has also held senior media roles at Mondelēz International, Samsung, Sky, and Starcom. Gerry served as Chair of the World Federation of Advertisers’ Media Forum and was a founding member of the Global Alliance for Responsible Media. He is a recognized industry leader, contributor, and mentor.
Read Gerry D'Angelo's ANA article, "AI Plots Path for Measurement in the Coming Creative Explosion." Creative remains one of the most powerful drivers of advertising effectiveness, yet its impact has...