Published June 16, 2024
Go to Adweek's article: 3 Takeaways on the Role of Human Input and Quality Data in AI-Driven Marketing.
In Adweek's article, the importance of human input and quality data in AI-driven marketing is emphasized. The piece discusses how human oversight enhances AI applications, ensuring that data-driven insights align with brand values and audience needs. High-quality data is essential to deliver more relevant, effective campaigns.
The article also explores strategies for marketers to balance automation with human expertise, creating a robust AI-marketing approach that maintains authenticity and audience trust.