Published July 25, 2022
Go to Advertising Week's article: Getting Savvy on Snap: Creative Components for Successful Ad Campaigns.
In Advertising Week's article, Getting Savvy on Snap: Creative Components for Successful Ad Campaigns, the piece explores effective strategies for brands to enhance their advertising efforts on Snapchat. It emphasizes the importance of succinct storytelling, aligning with Snapchat's quick-fire messaging style, and highlights the effectiveness of short ads, particularly for the entertainment sector, where ads under 10 seconds achieved a 40% higher swipe-up rate.
The article also details the significance of incorporating branding elements early in the ad and utilizing augmented reality (AR) features to engage users, helping brands create impactful and engaging campaigns on the platform.