1 min read

Creative Effectiveness: Kellogg’s Recipe for ROI

Vidmob Aug 17, 2023, 10:30:00 AM

Creative Insights creative data

1:05

Watch the webinar, "Creative Effectiveness: Kellogg's Recipe for ROI," featuring:
Vicky Smith, Director of Client Partnerships at Vidmob
Nicole Vinson, VP of Global Digital, Media and Omni-Shopper Experience

In VidMob’s webinar, Creative Effectiveness: Kellogg’s Recipe for ROI, learn how Kellogg’s has perfected data-driven creative strategies to drive substantial ROI across beloved brands like Pringles, Pop Tarts, and Special K. Presented by Nicole Vinson, Kellogg's VP of Global Digital, Media, and Omni-shopper Experience, and Vicky Smith, Client Partner at VidMob, the session dives into the impact of creative effectiveness in a budget-conscious market and how insights from creative data fuel business growth.

This 30-minute session explores creative scoring, a powerful tool used by Kellogg’s to optimize ad performance and connect with diverse audiences on multiple platforms. Attendees gain insights into creating impactful, results-driven ads by leveraging creative data to maximize engagement and profitability in the digital marketplace.