Read the full Martech 360 article here: https://martech360.com/analytics/vidmob-and-objective-platform-forge-strategic-partnership-to-elevate-marketing-mix-modeling-with-creative-data/.
On March 24, 2025, MarTech360 reported that Vidmob partnered with Objective Platform to integrate creative data into Marketing Mix Modeling (MMM). This collaboration enables brands to gain deeper insights into their marketing investments by quantifying the impact of creative quality on performance. By incorporating Vidmob's creative quality scores into Objective Platform's MMM framework, marketers can optimize both media spend and creative strategies, transforming creative execution into a measurable driver of business outcomes.