Vidmob expands its New Business team with key leadership hires to accelerate growth and scale its creative data platform across brand and agency partners.
Vidmob, The Creative Data Company, today announced three strategic additions to its Business Development team to support accelerating demand, strengthen partnerships and deepen market reach. Carly Crittenden joins as Senior Vice President of Business Development, Rosa Maria Guzman as Director of Platform Partnerships, and Darin Leach as Enterprise Sales Director. The hires represent a significant investment in Vidmob’s new business function, with expanded focus on brand direct sales and scaled revenue generation through platform partnerships.
“I’m thrilled to welcome this exceptional group of leaders. They bring unmatched experience, strong networks, and the energy needed to usher in the next chapter of Vidmob’s growth,” said Mark Mannino, President of Vidmob.
Carly Crittenden brings a wealth of experience from growth-stage SaaS companies, including early days at Google, Moat through the Oracle acquisition, and most recently, BlackCrow AI, where she played a pivotal role in scaling the company. As Senior Vice President of Business Development at Vidmob, she will oversee the direct sales, agency, and partnership teams.
Rosa Maria Guzman, the new Director of Platform Partnerships, will focus on developing and expanding Vidmob’s strategic partner platforms to scale growth. Guzman brings deep experience in media, partner strategy, and growth enablement.
Darin Leach joins Vidmob as Enterprise Sales Director and will focus on acquiring new brand logos and growing business. Leach is a seasoned salesperson with a strong record in enterprise sales at companies PCH Media, TextNow and MadTech.
“Vidmob is at the forefront of one of the most exciting transformations in marketing—where data and creativity come together to drive real business outcomes,” said Carly Crittenden, SVP of Business Development at Vidmob. “I’m thrilled to join a team that’s not only leading the category but also redefining what’s possible in creative effectiveness. I look forward to helping more brands harness the power of creative data to grow smarter and faster.”