Published June 15, 2022
Go to The Drum's article: Platforms: TikTok sound-centric creative has a good ring to it.
In The Drum's article, Platforms: TikTok sound-centric creative has a good ring to it, the piece explores the significance of sound in TikTok's platform, emphasizing how audio elements are central to user engagement and content virality. It discusses how brands can leverage sound-centric strategies to enhance their presence on TikTok, aligning with user behaviors and platform trends.
The article also details the importance of understanding TikTok's unique sound culture, encouraging brands to create authentic and resonant audio content that fosters community interaction and amplifies brand messaging.