Published December 6, 2022
Go to SaaS Fuel's podcast episode: Evolving Creativity for the Better with Alex Collmer.
In SaaS Fuel's podcast episode, Evolving Creativity for the Better with Alex Collmer, Alex Collmer, founder of VidMob, discusses the transformative role of data and AI in the creative industry. He emphasizes how technology is enhancing creative processes, making it possible to tailor content for greater relevance and impact, while also preserving the artistic aspects of marketing.
The episode also provides insights into balancing data-driven decision-making with creativity, helping brands deliver high-quality, engaging content. By leveraging AI and analytics, marketers can boost effectiveness without compromising on originality.