Published May 25, 2023
Go to Retail TouchPoints' article: Retail Media Update: Kroger to Add Screens at 500+ Stores, Walmart Names New Tech Partners, and Save Mart Joins the Mix.
In Retail TouchPoints' article, Retail Media Update: Kroger to Add Screens at 500+ Stores, Walmart Names New Tech Partners, and Save Mart Joins the Mix, the piece highlights recent developments in retail media networks, focusing on how major retailers like Kroger, Walmart, and Save Mart are expanding in-store and digital advertising capabilities. It emphasizes Kroger’s plans to install digital screens in over 500 stores, Walmart’s new partnerships for tech solutions, and Save Mart’s entry into retail media, showcasing how these initiatives enhance shopper engagement and monetization opportunities.
The article also details the implications of these expansions for brand visibility and customer experience, helping brands understand the value of retail media networks in reaching consumers. By focusing on in-store and digital media innovations, retailers can strengthen their competitive edge and provide brands with impactful advertising options.