Published June 7, 2024
Go to Medium's article: Video Comeback.
In Medium's article, Video Comeback, the piece explores the resurgence of video as a primary format for audience engagement in digital marketing. It emphasizes the shift in consumer behavior toward video-centric platforms, highlighting how brands are adapting their strategies to prioritize video content.
The article also details recent data trends and best practices for effective video marketing, helping marketers understand how video can improve reach and engagement. By focusing on video’s impact, brands can capture attention in a crowded digital space and drive better interaction with their target audiences.