Published June 5, 2022
Go to MediaShotz's article: What makes ads perform best on Snapchat? – VidMob survey.
In MediaShotz's article, What makes ads perform best on Snapchat? – VidMob survey, the piece covers a study by VidMob that analyzed over 14,000 Snapchat ad campaigns. Key findings include the effectiveness of high-contrast imagery, minimal text usage, and celebrity involvement in driving higher view and swipe-up rates on Snapchat.
The article also details how these creative strategies allow brands to optimize ad performance on Snapchat, tailoring visual and textual elements to engage audiences more effectively.